Ichpig is a streetwear brand based in Australia, founded in 2010 by two brothers in Melbourne. Blending sneaker culture with sporting influences, the brand creates custom garments defined by a distinctive colour block aesthetic.

Rooted in a DIY mindset and driven by relentless progression, Ichpig has grown from humble beginnings into a global community, united by a passion for quality, comfort, and fit.

Committed to ethical and sustainable practices, Ichpig proudly manufactures its garments in Australia, with select ranges still made locally. The brand’s anonymity, embodied by its signature italic strike-through logo, gave early supporters a collective voice.

Today, Ichpig continues to push boundaries, crafting garments that reflect the aspirations of a generation fuelled by self-expression and the desire to grow.